Hi, my name is Jelle Casper van Santen! I’m a data analyst with over 5 years of experience in marketing and data analytics. Welcome to my blog—a place where I share my adventures, tips, and thoughts on marketing analytics, data, and AI.
I’ve always been fascinated by how data and technology can help us understand people and solve real-world problems. With an MSc in Marketing Management and Business Analytics Management from Erasmus University, I’ve spent my career exploring how marketing and data intersect in meaningful ways.
These days, I’m working as a data analyst and loving it. I’m all about exploring the sweet spot where marketing, data, tech, and AI meet. Before this, I freelanced for a bunch of companies in the B2B space around topics such as AI, machine learning, MarTech and data literacy. It was an awesome way to learn how businesses can use cutting-edge tools to solve real problems and make smarter decisions.
I started this blog because I believe data and analytics don’t have to be boring or overly complicated. My goal is to share what I’ve learned (and keep learning) in a way that’s fun, relatable, and useful for marketers, analysts, and evryeone else that may find this helpful. Whether it’s breaking down the latest trends, simplifying tough concepts, or sharing practical tips, I’m here to help you use data to make better calls.