Learn data & AI skills with me
- Marketing Mix Modelling
- Machine Learning & AI
- Marketing Attribution
Why statistical significance is important for marketing experiments - and how you can use it to improve your marketing ROI.
Multi-touch attribution or marketing mix modelling - which should you use? Read about which method to choose, and in what business situation.
Many use Robyn for marketing mix modelling - but how does it work? Learn how the modelling process works and how you should interpret the results.
Reach out
Interested in learning more about the topics I write about? Contact me directly.